Publish My Mobile App vs
DIY / Direct App Store Connect
TL;DR: We completely abstract away the deployment layer. For $149, you buy back 20 hours of your life and eliminate the stress of dealing with App Store Connect.
Who are we building for?
We built Publish My Mobile App for indie hackers, founders, and developers who value their time heavily. Our core belief is that once the code works, you shouldn't have to deal with 50 pages of Apple documentation, code signing errors, or formatting 20 different screenshot sizes.
You hand us the bundle (or repo access), and our experts format, optimize, and argue with Apple/Google reviewers until your app is live.
Who is DIY / Direct App Store Connect for?
DIY / Direct App Store Connect primarily targets: Solo developers with DevOps experience and extensive free time.
Publishing apps using your own time and technical expertise. This makes it a solid choice if you fall firmly into their target demographic, but potentially frustrating if your goal is just to "get the app launched."
Feature Comparison
App Review & Approval
We pre-audit your app against guidelines and handle all communication with Apple/Google reviewers on your behalf.
You are on your own. If rejected, you must decipher the guideline violation and argue the appeal yourself.
Certificate Management
We generate and manage all CSRs, Provisioning Profiles, and Keystores.
You must navigate Keychain Access, Xcode, and App Store Connect manually.
Metadata & Screenshots
We format pixel-perfect screenshots for all device sizes and optimize your keyword descriptions.
You need to manually design and export images for 6.5", 5.5", iPad Pro, etc.
Honest breakdown of DIY / Direct App Store Connect
Where they shine
- No upfront cost (beyond developer account fees)
- Full granular control over every aspect of the submission
- Builds internal team knowledge on deployment pipelines
Where they fall short
- Incredibly time-consuming (20+ hours for beginners)
- Steep learning curve for certificates, provisioning profiles, and code signing
- Frustrating and opaque metadata rejections with slow appeal processes
- Requires high attention to detail for 50+ different image resolution requirements