Apple's Human Interface Guidelines: Pre-Submission Checklist

What are the HIG?

The Human Interface Guidelines (HIG) are Apple's comprehensive design rules for creating intuitive, consistent experiences across all Apple platforms. Reviewers actively look for apps that break these rules, such as using non-standard navigation patterns, confusing icons, or poor contrast.

Common Design Violations

One of the most frequent reasons for rejection under Guideline 4.0 is 'Minimum Functionality.' Apple expects apps to be more than just a repackaged website. Your app must use native iOS features, have a polished UI, and provide lasting value. Another common issue is improper use of Apple's standard icons (e.g., using a share icon for a non-sharing action).

The Pre-Submission Audit

Before submitting, perform a full UI audit. Check tap target sizes (Apple recommends at least 44x44 points). Ensure text is legible without zooming. Verify that your app properly supports safe areas, especially on devices with dynamic islands or notches.

Key Takeaways

• Familiarize yourself with the core principles of Apple's HIG.
• Ensure your app offers native functionality, not just a web view.
• Audit tap targets and safe areas before submission.